I was Mukul Anand’s chief assistant, and was busy with auditions for a countdown show called Philips Top 10. Mandira was also called for an audition. That’s when I saw her for the first time. She was wearing a red and white striped T-shirt and khaki pants. I had seen her in Dilwale Dulhania Le Jayenge, but I never really noticed her till then. We would meet quite frequently at Mukul Anand’s house. It took us three meetings before I knew that she was the one.
All posts in Stories of Indian Producers
I am from Indore, and I came to Mumbai to study. I started my career as an assistant director and worked on a lot of shows as a creative director and worked with networks like Star and Sony. I wanted to tell stories my way and I realized that when you work with a channel or a production house, you are bringing to life somebody else’s vision. I wanted to do things that I visualise and not someone else. So, the best way to do that was to open a production house. I began my career as an assistant director and then graduated to become a creative director with a production house. Later, I switched to a channel. The journey has been rather organic. My journey has involved a lot of exposure, hard-work and learning from various departments- production, graphics, marketing, promos etc. But my focus and passion has always remained with good storytelling.
In the 1970s, Shobhaa (De) used to work with me, in the copy department of my advertising agency, Creative Unit. One fine day, I told her, ‘Do you want to get out of here since you are not getting along with the executives you are working with?’ She hated them and they hated her, it was kind of a mutual dislike. So to find a noble way out for her, we decided on this magazine.
I was a novice when I joined him (Shakti Samanta) in the 80s. Yet, when I made a suggestion on a certain scene or shot, Shaktida would hear me out. He’s a filmmaker who never let his legendary status come in the way of his filmmaking. He was always ready to listen.
Motivational Story of Prerna Arora – She was supposed to pursue Medical field but changed her mind to become producer
I was born to do this! I don’t remember anything else that I wanted to do with my life other than this. Coming from a small town, my parents wanted me to be a doctor. You know how it is, all parents have this mandate for their kids where they want them to grow up and become doctors or engineers or IAS officers. These jobs are looked at with a lot of respect. I cleared the medical entrance and I was supposed to reach Bangalore to pursue Medicine. Then I changed my choice and went on to complete my graduation in Arts. I wanted to get into production from the age of 22 or 23.