I am from Indore, and I came to Mumbai to study. I started my career as an assistant director and worked on a lot of shows as a creative director and worked with networks like Star and Sony. I wanted to tell stories my way and I realized that when you work with a channel or a production house, you are bringing to life somebody else’s vision. I wanted to do things that I visualise and not someone else. So, the best way to do that was to open a production house. I began my career as an assistant director and then graduated to become a creative director with a production house. Later, I switched to a channel. The journey has been rather organic. My journey has involved a lot of exposure, hard-work and learning from various departments- production, graphics, marketing, promos etc. But my focus and passion has always remained with good storytelling.
All posts in Motivational Stories of Indian Producers
I was a novice when I joined him (Shakti Samanta) in the 80s. Yet, when I made a suggestion on a certain scene or shot, Shaktida would hear me out. He’s a filmmaker who never let his legendary status come in the way of his filmmaking. He was always ready to listen.
Motivational Story of Prerna Arora – She was supposed to pursue Medical field but changed her mind to become producer
I was born to do this! I don’t remember anything else that I wanted to do with my life other than this. Coming from a small town, my parents wanted me to be a doctor. You know how it is, all parents have this mandate for their kids where they want them to grow up and become doctors or engineers or IAS officers. These jobs are looked at with a lot of respect. I cleared the medical entrance and I was supposed to reach Bangalore to pursue Medicine. Then I changed my choice and went on to complete my graduation in Arts. I wanted to get into production from the age of 22 or 23.
Motivational Story – When Film Distributor Jayantilal Gada became bankrupt but learnt important life lesson
I started taking copyright from him (Dhirubhai Shah who owned Time Audio and Video) for marketing the official VHS. I realised that if I wanted to do big business, I would need to extend credit. So, I would take credit and extend it to others. Then one day, we lost the agency and became bankrupt. I realised that you could not become big with just trading. And I started taking copyright for videos myself.
I met many music industry guys and they all kept me hanging on. One day I went to Tips and met Kumar Taurani. He asked me how many tapes could I deliver. I didn’t know a thing about the business, so I asked him, ‘How many can you order? That stumped even him!!