Lal Bahadur Shastri promoted the White Revolution – a national campaign to increase the production and supply of milk – by supporting the Amul milk co-operative of Anand, Gujarat and creating the National Dairy Development Board. He visited Anand on 31 October 1964 for inauguration of the Cattle Feed Factory of Amul at Kanjari. As he was keenly interested in knowing the success of this co-operative, he stayed overnight with farmers in a village, and even had dinner with a farmer’s family. He discussed his wish with Mr Verghese Kurien, then the General Manager of Kaira District Co-operative Milk Producers’ Union Ltd (Amul) to replicate this model to other parts of the country for improving the socio-economic conditions of farmers. As a result of this visit, the National Dairy Development Board (NDDB) was established at Anand in 1965.