Gulshan Kumar Dua was born into a Punjabi Hindu family. He was the son of a fruit juice seller in Darya Ganj market in Delhi, where he started working early on. While alive, Gulshan Kumar was a devoted worshiper of Lord Shiva. He changed career paths when his family acquired a shop selling records and cheap audio cassettes, This was the beginning of a vast music empire. Gulshan Kumar started his own audio cassette operation known as “Super Cassettes Industries,” which turned in to a profitable business. He began a music production company in Noida. As his business started growing, he moved to Mumbai. His company T-Series emerged as one of the top music labels in India. It continues to be a major label.