Pooja Jain, better known by her online pseudonym Dhinchak Pooja, is an Indian web-based singer and song-writer. She is known for her music videos on YouTube with a cringe pop element. She gained extensive social media attention with her first single Swag Wali Topi. Her work has been consistently derided by many social media critics, media, YouTubers and viewers, who often dubbed her “the worst singer ever”. She was interested in music since childhood and had started writing songs at an early age, though she never got any professional training in music. She wanted to do something new in Bollywood in her own style.