Story – This is how idea of selling shoes online came to Nick Swinmurn’s mind

One day I was at the mall and couldn’t find a pair of the Airwalk desert boots I wanted. So I thought, Why not do an online shoe store? I went to Footwear Etc. in Sunnyvale [Calif.] and said, “I’ll take some pictures, put your shoes online, and if people buy them, I’ll buy them from you at full price.” The store said okay, and I got a few orders. Then I went to a shoe show and thought, I need to put this giant collection online.

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